I’m so excited to announce that The Kale Project is part of next week’s Yelp Winter Food Festival! Being allowed to participate in this event is a huge honor as we are amongst the awesome company of other businesses like Sugar Daze and Cantine California. In many ways it is a proper coming out for the Project in the Paris food world and a lot of work is going into this – so my fingers are crossed that all works out. Plus it means 300+ French people that most likely have not had kale before, so in dorky advertising speak, we’re reaching a lot of “non-users,” with the hopes of turning them into users! I promise I’ll come up with a cuter kale version of those terms someday.
Plus, I’d like to give a special thanks to La Cuisine Paris for letting us use their facilities in preparation.
I’ll be sure to report back on how it goes!