As we are all accustomed to by now, April 1 is the day when people say things or share things on the internet that aren’t true. I almost was tricked by one friend saying she was moving back to NYC but then quickly remembered before my thumbs overreacted, leaving a comment in haste.
The star of the 2013 food world (because let’s be honest, kale is so last year), also came out of the woodwork for a few Poisson d’avril jokes as well. A few of my favorites…
Sonic scared away their normal customers with the threat of adding kale to a shake. In my opinion, this just sounds like a kale milkshake which is only one ice-cream scoop away from actually being a smoothie. Add some mint flavoring and don’t tell people about the kale, perhaps they wouldn’t even know while taking sips in-between stuffing burgers and fries into their mouths.
There was a lot of anticipation and build-up for this Brassica-themed shop in Vancouver over the past few weeks. People were getting excited (or just rolling their eyes) that the kale-trend could have possible gone this far. A shop with all things kale? Could it be?
Kale chips with just a little extra kale seasoning.
Don’t worry beer lovers – there is a craft brew out there for you too.
I only let Philip wear this cologne when he’s in my presence!
This is actually kind of cute for a kitchen.
Check out their site (created by an ad agency of course for their own April Fools joke) and more info in this article for the other photos of kale-centric products. It’s hilarious. Oh and the special quinoa store is coming soon!
Silk (otherwise known as the soy milk product that sneakingly changed their soy beans from “organic” to “natural” with a minor packaging change barely noticed by consumers) “launched” their Kalemilk. This one is funny because I wouldn’t be surprised if some R&D person out there is actually already working on this product. For those that think it’s a great idea for your morning smoothies – in theory yes, but you’d lose the fiber from the leafy-greens which is one of the pros of smoothies in the first place. On a side note: Silk uses US grown, conventional soybeans (sprayed with pesticides and GMO seeds to keep growing with the pesticides). If I were you, I’d stick with other brands.
This one was less of an April fools gag than just a satire on the Santa Monica Daily Press website which resembles headlines from The Onion. I’ve never read anything else on this site but it showed up in my Google alerts just long enough to trick me before I saw it was “McDanald’s” and not everyone’s beloved McDo. While I doubt McDonald’s will ever launch something like this, I’m actually a little surprised they haven’t jumped on the kale-craze bandwagon in America.
And my favorite straight from Paris.
From the beloved Emperor Norton with a lot of sarcasm piling in every Paris food trend into one bite. The combo kale-buratta cupcake is a great shout-out to this past November’s NYT H-word article and who doesn’t want a bagel with everything ? I just was wondering that since they included bagels, where was the sushi that seems to always be served at the same place and time ?