As Americans have become heavier and unhealthier over time, the conversation always goes back to one very important point: people are no longer cooking. We’ve moved out of the kitchen to the point where younger generations don’t know how to do simple things like scramble eggs. Cooking does not need to be difficult or take a lot of time and the end result is always something more satisfying and healthier.
There are evenings where the last thing I want to do is rummage around my mostly empty refrigerator in a cold kitchen at 8pm, but it is also on these evenings that I sometimes make my favorite meals. Food policy writers like Michael Pollan and Mark Bittman all say the same thing: get back into the kitchen.
So when I was introduced to Olivier and Thibaut, the entrepreneurial founders of Foodette, I was immediately intrigued by their initiative. They recognized that the younger generation was not being taught their grand-mère’s recipes. Could it be that more and more French people weren’t learning how to cook?*** Was Picard’s popular, frozen food taking over the instinct to go to the market and make dinner every night? Of course as the world changes and business evolves, people are working harder and longer hours, so it is more difficult to cook something fresh every night.
And that problem is just what Olivier and Thibaut are trying to solve with Foodette. The idea is easy: you order a meal online (there are different combinations) and then pick it up (pre-measured and prepped!) at your local fishmonger, boucherie or fromagerie. It’s a win-win. You still support local businesses and are able to eat something home-cooked but in less time. Their manifesto is beautiful and hopefully they will get a few younger people interested in cooking which is just better for everyone.
The two have worked so incredibly to get Foodette off the ground and after a soft-launch throughout the summer, they officially launched this fall and then asked The Kale Project to create a kale recipe for their second series of recipes which launched last week.
As I wanted to stay as true to possible to raw kale, I proposed a simple salad (which is similar to my Christmas Kale Salad recipe). So if you are in a jam and want something easy & healthy but still want to cook – check out Foodette!
***This is not my personal opinion, just an observation that inspired Foodette.