I am officially the worst kale PR person ever. In the two years since the Project launched, I have never paid proper homage to The Kale Massage. I’m not really sure why because as all kale-lovers know, the secret to a good kale salad is The Kale Massage.
Perhaps one of my favorite things to tell kale virgins is that “yes, you have to massage your kale.” The reaction is always a mixture of laughter and disbelief. As Le Monde food critic Jean-Claude Ribaut said when I told him about The Kale Massage, “avec amour bien sûr.” Yes. With love of course.
Since I never gave The Kale Massage the love it deserved, I was delighted to meet the creator (and male actor) in this parody of all things kale massage. It’s sweet & hilarious. And word on the street is that there might be more food parodies to come. I personally can’t wait!
To do a proper Kale Massage:
-de-stem & finely chop kale (if you’re a kale regular, you do not need to chop as fine)
-massage with your hands for 60-90 seconds until kale is tender
-let sit and marinate/wilt for a half-hour or so before serving
*Baby kale does not need as vigorous a massage as it is already very tender