For those of you in America or those that are big American football fans, I’m sure you’re already aware of the Super Bowl ad that stole many hearts. Developed by The Richards Group for Dodge, “God Made A Farmer,” was the most talked-about in the advertising world around the water-cooler the next day. (By the way, I never actually had a water-cooler chat when I worked in the corporate world – does that actually happen?)
While there are a lot of things that could be argued around the concept of the ad and about the American agricultural industry and how so much of it is not like this at all anymore, I still think the imagery is beautiful and would have been very proud to be part of the team that developed it. What do you think?